Six staffers are dedicated just to A-B testing – road testing different...– The digital wizards behind Obama’s tech-heavy re-election strategy | World news | guardian.co.uk
For the second time in this very young year, following the social media-fueled...– Susan G. Komen flap spurred on by social media - Keach Hagey - POLITICO.com
The US left, it seems, has gone from retreat to re-tweet in just a few short...– The re-energised US left has much to teach its dismal European counterparts | Adam Price | Comment is free | The Guardian
Best City in the World Contest
We’ve got a love/hate relationship with Beijing. We love those days when the excitement of China is infectious but we hate those days when we can’t see our hand in front of our face because of the pollution. No place is perfect! But surely some cities are better than others? We love this idea and how it combines new world and old world information (not to mention ten thousand big...
Disqus - why you need it for your blog
— If you want to encourage conversation in your blog, you need to get Disqus! It’s a breeze to install, and your readers will appreciate it, since they won’t hit roadblocks when trying to comment. It’s integrated with Facebook, Twitter, Google, Yahoo and OpenID, so people can post via their own accounts. But the most useful aspect of Disqus is the option for readers to use...
Infographic: When it comes to Millennials, are you...
Check out this very useful info graphic detailing the influence of user-generated content on shoppers. Click here or on the image to see it in full. Via The Space between @ & www ————— -Niamh-
Beijing Social Innovation Digest - January 30 →
The Wall Street Journal published a letter... →
climateadaptation: Climate scientists slam the WSJ in this long rebuttal to a trashy editorial on climate denial. The first half of the piece are dozens of signatures, so you’l have to scroll scroll scroll to get to the red meat. But it’s well worth your time. A sampling: (i) The planet is warming due to increased concentrations of heat-trapping gases in our atmosphere. A snowy winter in...
The world in our hands →
In a recent survey, ‘Youth in the day and age of Social Media’, conducted by India Biz News and Research Services, anti-corruption (endorsed by 32% of the respondents) and protection of the girl child and violence against women (by 35%), were major issues. The respondents felt that through the social media, they influence consumer choice (28%), human rights and social change (27%), politics and...
Why CSR's Future Matters to Your Company -... →
According to a PRWeek/Barkely PR Cause Survey in 2010, two-thirds of brands now engage in cause marketing, up from 58% in 2009. The same survey found that 97% of marketing executives believe this to be a valid business strategy.