Out of the gigantic pile of social media tools I’ve tried, the one that sticks out in my mind is Buffer. This awesome tool has a simple & good looking interface, its really really easy to use, and (unlike other social media tools) it simplifies your life.
Whenever you’re reading a cool article just hit the Buffer button and you’ll get a nice pop-up dialogue box like this:
Once you’ve written the message, you can select which account you want it sent to. All your articles go into a queue and are posted according to your predetermined schedule. Its really as simple as that!
Looking around the national advertising landscape, it’s obvious that there is a shift going on in where the eyeballs are, and that the advertising strategy has yet to catch up.
If you don’t already know what this means, take a look at the pre-roll ads on video sites like FunnyOrDie or YouTube, and the banner ads that persist on videos around the web. If this reminds you a lot of the web of the 90s mashed up with the TV ad format that’s been dominant since the 60s, you’re not far off the mark.
Why do the advertising tools of 2012 remain so focused on legacy formats which every year result in less click-through and higher rates of consumer annoyance? Isn’t there anything that works better and has a higher ROI?
There is. The agency model is broken. Here’s why, and what you can do about it: